Current Issue
NCRD’s Sterling Institute of Management Studies
NCRD’s Business Review
Annual Online Peer Reviewed Journal
ISSN 2455-0264
Volume 1, Issue 1 (January- December 2015)


A Study on The Impact of Investors’ Life Style on their Investment Behaviour
Prof. N. Panjali , Dr. R. Kasilingam


Evaluation of Training and Development for Organizational Competitiveness
Prof. Ravindra Dey


Impact of Agriculture Credit in Tamil Nadu – From Farmers Perspective
Prof.Vinoth Mani. M , Dr. R. Kasilingam


Advanced Cluster Based Multicast Tree for Secure Multicast Key Distribution in Manet
Prof. Sagar Thakare , Prof. Nilesh Marathe


Analysis of Training Effectiveness at Bharat Sanchar Nigam Limited (BSNL), Mumbai
Dr. Arjita Jain


Rural Consumer Buying Behaviour and Brand Awareness of Durable Products
Dr. Seema Laddha


Balanced Scorecard Approach to Measure Performance of Banks
Prof. S.Visalakshi , Dr. R. Kasilingam


Changing Facets of Rural India
Dr. Yashoda Durge


CSR Policies Undertaken by Corporate India
Dr. Sanjay. D. Khairnar , Prof. Rahul M. Mandale


Cost Reduction through Strategic Sourcing: A Case Study of Walmart
Prof. Jyoti Singhal


Strategic Management and the Role of Organizational Culture and Leadership
Dr. Arjita Jain


Green Marketing and its Impact on Consumer Buying Behavior
Dr. Seema Laddha


To Explore Different Learning Behavior Patterns in Post Graduate Students Using Educational Data Mining and Analyze Andragogy Techniques in Classroom and Online Environment
Prof. Jenefa Rao


Cloud Computing Technology in Education System
Prof. Pragati Goel


A Study On The General Buying Pattern Of Women Consumers In Mumbai For Certain Products
Mrs. Vidya Panicker, Dr. Mohammad Khalil Ahmad

About Us
Mandatory Disclosure

Sterling Institute of Management Studies (SIMS), located between the towering Parsik hills and the serene township of Nerul offers a unique location to build an abode of learning.

SIMS made its appearance in the year 2004. As the proverbial saying goes, a great journey begins with a single step, over the years the humble beginning in 2004 has blossomed into an ambitions venture. While the size of management stream has grown bigger, it has added to its feather Master of Computer Application course. The streams of MMS and MCA aim at disseminating Management and Computer education in their up- to –date version with the help of an ever increasing library with umpteen national and international journals computer lab, air conditioned reading room.

The motto of SIMS is to build and develop a complete person, a responsible citizen to play a meaningful role in the corporate world and the society as a whole. We create the zeal, excitement and potential in our students to plunge into the world of business with total dedication.

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Air Conditioned Library
Air Conditioned Reading Room
Air Conditioned Computer Laboratories
Air Conditioned Class / Tutorial Rooms
Air Conditioned Auditorium
Accommodation Facility
NCRD’S Sterling Institute of Management Studies has an air-conditioned library. It consists of approximately 15,000 books covering 7560 titles and caters to the needs of various specializations of Management as well as Information Technology courses. All the leading local and national newspapers are available. Newspapers play a major role in developing the pupil of the college. A wide range of magazines and more than 50 journals and periodicals are available. In addition, e-liabrary facility is also provided (J-Gate, proquest, IEEE).
The institute has a specious and well furnished reading room with separate cubicles for each student. The room is air-conditioned; the ambience is conducive to the students to study. The students can use the reading room from 8.00 am to 8.00 pm. The same is used for conducting the aptitude tests during the placement drives.
The Institute has five (05) high-tech Computer Laboratories. Each lab has around 30 computers of latest configuration. Each lab has a separate on-line Uninterrupted Power Supply (UPS) which immunes the lab of electricity breakdown. The lab has internet connection with a speed of 10 Mbps 1:1 line. One lab is exclusively maintained for the students for internet access.
The class rooms and the Tutorial rooms are air-conditioned and equipped with state-of-art Audio-Visual presentation aids, such as computers with multimedia, overhead projectors and LCD projectors required for conducting sessions.
Girl's accommodation is available on institute's hostel for students.
The Institute has magnificent air-conditioned and well equipped auditorium with a seating capacity of over 500 people. The auditorium is majorly used for hosting various co-curricular and extra-curricular events of the college. It has an in-built sound system and projector. Seminars, National and Inter-National Conferences have been hosted in our auditorium.
We have a very good canteen facility that caters various cuisines for the staff and the students of the institute. The institute makes it mandatory to have a hygienic kitchen of the canteen. Routine checks are done to guarantee the same.
Sports play a major role in making of the overall our personality. The college has a huge play ground that allows students to have their sports activities. The ground can accommodate at least people at a time. The college takes pride to say that Inter-College Soccer games, SKC, is hosted on our own ground.
Industry Interface
Industrial Visit
Corporate Guest Lectures
Corporate Research / Consultancy
Employability Skills Building
Live Project & CSR Initiative
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Mandatory Disclosure by Institutions running MBA/MMS/MCA programmes to be included in their respective information Brochure, Displayed on their website and to be submitted to AICTE every year well before the admission process.

The following information is to be given in the Information Brochure besides being hosted on the Institution’s official Website.“The information has been provided by the concerned institution and the onus of authenticity lies with the institution and not on AICTE.”

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