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NCRD's Business Review 2015 ( ISSN 2455-0264 )

NCRD's Business Review 2015 ( ISSN 2455-0264 )

  • Cover Page
  • Editorial And Review Board
  • Dedicated To
  • Current Issue
  • Guideline For Authors
  • Contact Information

Annual Online Peer Reviewed Journal


NCRD's Business Review is an annual peer-reviewed e-Journal of management. It is published by NCRD's Sterling Institute of Management Studies, Nerul, Navi Mumbai India. The Journal provides a platform for the creation and dissemination of knowledge in the areas of business management. The publication of the journal is an attempt to encourage academicians, professionals, and students to undertake research and share knowledge.


Research has been used by academicians and business professionals throughout the world to update their knowledge and skills. Research is the key to move ahead in today's competitive scenario. Large numbers of researchers are engaged in various research activities to understand and analyze the happenings in the business world. Research extends knowledge of human beings, social life, and the environment. Researcher builds up the wealth of knowledge through their findings.


This e-journal tries to maintain a balance between purely research-oriented papers and those based on current practices in different areas of management. Every issue of the journal carries a mix of research papers, articles, case studies, and book reviews.


Note: No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior written permission of the publishers.


The views and ideas expressed in the research papers, articles, case studies, and book reviews are those of the concerned author(s) and do not reflect the views of editors and publishers of this journal.


All disputes are subject to NCRD,s ( Publication) jurisdiction only.

Chief Editor
Dr. Tandon Kamal


Dr. Arjita Jain

Dr. Seema Laddha 


Review Board


Dr. Kishore G. Kulkarni, metropolitan State University of Denver, Denver USA
Dr. Hamid Saremi, Vice-Chancellor, Islamic Azad University, Iran
Dr. Satyendra Singh, University of Winnipeg, Winnipeg Canada
Dr. Sanuen PD Anantadjaya, Swiss German University, Indonesia
Dr. Ahmed Gad Abdel Wahab, Mansoura University, Egypt
Dr. Vidya Naik, Dean NMIMS, India
Prof. J.C. Sharma, Ex-Professor, Tata Institute of Social Sciences, India


Editorial Board


 Prof. Rajiv Wad Prof. Vikas Jadhav
Prof. Purshottam Patil   Prof. Pradnya Girhe
Prof. Jyoti Singhal Prof.Mayur Malviya
 Prof. Sandeep Ponde Prof. Ayati Bose
 Prof. Iftiqar Mistry    Prof. Jenefa Rao


Hon’ble Shri Dilip Walse-Patil


Founder Chairman
National Centre for Rural Development
Speaker, Legislative Assembly, Maharashtra State

(Formerly Minister for Higher & Technical Education,
Finance & Planning, Energy and Medical Education)


For Being a Constant Source of Strength & Inspiration

NCRD’s Sterling Institute of Management Studies


NCRD’s Business Review


Annual Online Peer Reviewed Journal


ISSN 2455-0264


Volume 1, Issue 1 (January- December 2015)



A Study on The Impact of Investors’ Life Style on their Investment Behaviour

Prof. N. Panjali , Dr. R. Kasilingam


Evaluation of Training and Development for Organizational Competitiveness

Prof. Ravindra Dey


Impact of Agriculture Credit in Tamil Nadu – From Farmers Perspective

Prof.Vinoth Mani. M, Dr. R. Kasilingam


Advanced Cluster-Based Multicast Tree for Secure Multicast Key Distribution in Manet

Prof. Sagar Thakare, Prof. Nilesh Marathe

Analysis of Training Effectiveness at Bharat Sanchar Nigam Limited (BSNL), Mumbai

Dr. Arjita Jain


Rural Consumer Buying Behaviour and Brand Awareness of Durable Products

Dr. Seema Laddha


Balanced Scorecard Approach to Measure Performance of Banks

Prof. S.Visalakshi, Dr. R. Kasilingam

Changing Facets of Rural India

Dr. Yashoda Durge


CSR Policies Undertaken by Corporate India

Dr. Sanjay. D. Khairnar, Prof. Rahul M. Mandale


Cost Reduction through Strategic Sourcing: A Case Study of Walmart

Prof. Jyoti Singhal


Strategic Management and the Role of Organizational Culture and Leadership

Dr. Arjita Jain


Green Marketing and its Impact on Consumer Buying Behavior

Dr. Seema Laddha


To Explore Different Learning Behavior Patterns in Post Graduate Students Using Educational Data Mining and Analyze Andragogy Techniques in Classroom and Online Environment

Prof. Jenefa Rao


Cloud Computing Technology in Education System

Prof. Pragati Goel


A Study On The General Buying Pattern Of Women Consumers In Mumbai For Certain Products

Mrs. Vidya Panicker, Dr. Mohammad Khalil Ahmad

Guideline for Submission of Manuscript

  • The paper should be typed in MS Word in a single space.
  • An abstract should not be more than 250 words with name, address, email and affiliation(s) of the author(s).
  • Manuscripts should be of up to 5,000 – 6,000 words (A-4 size pages, main body font 12pt, single line spacing with style single line spacing with left and right margin justified.
  • Tables and figures should appear in the document near/ after where they are referenced in the text.
  • Citation and references should be as per the Harvard System. Reference list in alphabetical order of author's surnames, and chronologically for each author where more than one work by that author is cited. The author's surname is placed first, followed by initials, and then the year of publication is given followed by details of the publication. The name of the publication (usually a book or journal) appears in italics. 
  • The following examples will illustrate the style used in the journal.
  • Articles: [1] Wright, T. A. and Cropanzano, R. (2004), “Psychological well-being and job satisfaction as predictors of job
  • R and Nandy T, “Setting the house in order: Challenges faced by management education providers in India”, International Conference
  • On Globalizing Management Education: Issues and challenges for industry and academia, ITS Institute of Management, New Delhi, pp. performance”, Journal of Occupational Health Psychology, Vol. 5(1), pp. 84–94.
  • Books: Krandhi Chowk, Engineering Mechanics, Oxford University Press, New Delhi, Chapter 7, 2003.
  • Conferences: Mahapatra 206-216.
  • WebPages: “What is ethical hacking”, www.wikipedia.org, accessed on 25 June 2010.
  • Tables/ annexure should be given after references
  • Papers are accepted for publication on the understanding that these contain original unpublished work, not submitted for publication anywhere else.
  • Selected paper for publication may be edited by the editorial board if required
  • The editorial decision regarding the acceptance of an article/research paper for publishing will be communicated within 30 days. The decision of the board shall be final and binding on the authors.
  • Manuscripts may be sent to the Editorial Board by e-mail.

Chief Editor

Dr. Tandon Kamal
NCRD’s Sterling Institute of Management Studies

Plot No.93/93A, Sector 19, Near Seawoods Railway Station,
Nerul (East),Navi Mumbai, Maharashtra 400706
Tel: 02227715308/27702282/27712335
Website: http://www.ncrdsims.edu.in/


Dr. Arjita Jain

E- mail: arjitajain@yahoo.com
Mobile:+91 9967515754


Dr. Seema Laddha
Associate Professor

Email: simran.laddha@yahoo.co.in
Mobile No: 919833587657

Copyright NCRD.