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NCRD's Business Review 2018 ( ISSN 2455-0264 )

NCRD's Business Review 2018 ( ISSN 2455-0264 )

  • Cover Page
  • Editorial And Review Board
  • Our Inspiration
  • Current Issue
  • Guideline For Authors
  • Contact Information

Annual Online Peer Reviewed Journal


NCRD's Business Review is an annual peer-reviewed e-Journal of management. It is published by NCRD's Sterling Institute of Management Studies, Nerul, Navi Mumbai India. The Journal provides a platform for the creation and dissemination of knowledge in the areas of business management. The publication of the journal is an attempt to encourage academicians, professionals, and students to undertake research and share knowledge.


Research has been used by academicians and business professionals throughout the world to update their knowledge and skills. Research is the key to move ahead in today's competitive scenario. Large numbers of researchers are engaged in various research activities to understand and analyze the happenings in the business world. Research extends knowledge of human beings, social life, and the environment. Researcher builds up the wealth of knowledge through their findings.


This e-journal tries to maintain a balance between purely research-oriented papers and those based on current practices in different areas of management. Every issue of the journal carries a mix of research papers, articles, case studies, and book reviews.


Note: No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior written permission of the publishers.


The views and ideas expressed in the research papers, articles, case studies, and book reviews are those of the concerned author(s) and do not reflect the views of editors and publishers of this journal.


All disputes are subject to NCRD,s ( Publication) jurisdiction only.

Chief Editor
Dr. Prashant Gundawar



Dr. Arjita Jain
Dr. Murlidhar Dhanawade


Review Board

Dr. Kishore G. Kulkarni, Metropolitan State University of Denver, Denver USA
Dr. Hamid Saremi, Vice-Chancellor, Islamic Azad University, Iran
Dr. Satyendra Singh, University of Winnipeg, Winnipeg Canada
Dr. Sanuen PD Anantadjaya, Swiss German University, Indonesia
Dr. Ahmed Gad Abdel Wahab, Mansoura University, Egypt
Dr. Vidya Naik, Dean NMIMS, India
Prof. J.C. Sharma, Ex-Professor, Tata Institute of Social Sciences, India


Editorial Board


Prof. Rajiv Wad Dr. Sandeep Ponde
Prof. Iftiqar Mistry Prof. Vikas Jadhav
Prof. Pradnya Girhe Prof. Jenefa Rao
Prof. Sonu Khetre Prof. Abhijeet Chakravarty


Hon’ble Shri Dilip Walse-Patil


Founder Chairman
National Centre for Rural Development
President, National Federation of Cooperative Sugar Factories Ltd (NFCSF),
New Delhi

Former Speaker, Legislative Assembly, Maharashtra State
(Formerly Minister for Higher & Technical Education,
Finance & Planning, Energy and Medical Education)

NCRD’s Sterling Institute of Management Studies


NCRD’s Business Review


Annual Online Peer Reviewed Journal


ISSN 2455-0264


Volume 3, Issue 1 (January- December 2018)



Analysis of Perception of Customers Towards Digitization of Banking Sector

Dr. Mrinal V. Phalle and Dr. Prachi A. Murkute


A study of Financial Inclusion in Bangalore District

Dr. Vaisalakshi


Customer Satisfaction and Rural Consumer: A Study With Fast Moving Consumer Goods (FMCG)

Dr. Sudhir Atwadkar


Impact of Provisioning on the Size of Bank

Mohd. Anwar


Role Of Businesses In Environment Management and Sustainable Development: New Directions, Green HRM

Dr. Rekha Shenoy


Global transformation of Strategic Leadership and Its Impact on Organizational Effectiveness in Corporate Sector- A case study of MSEDCL

Dr. Prashant R. Gulhane


Employee Engagement of Management Faculty in The Disruptive Era: A Comparative Analysis of X & Y Generation

Dr. N. Mahesh, Dr. Archna Trehan, and C. L. Patil


Study of the impact of Supply Chain Process on Performance of Small and Medium Scale Companies

Vishwanath K. Shetty and Dr. R. Gopal


Key Mantra for Profit- Emotionally Intelligent Staff, Teams, Management and Systems

Dr. Kasturi Rohit Naik


Gauging the Conduciveness for IPO Issues in Indian Capital Market

Akinchan Buddhodev Sinha, Dr. B.M.Singh, Dr. Manisha Singh


Correlation between Employee Engagement and Personality traits of Five-Factor Model

Aditi Ramachandran and Ankita Abhay Pandit


Decision Making of Individual Investors Dealing in Stock Exchange: An Analysis

Baig Asif Akhtar


Foreign Direct Investment in Multi-Brand Retailing

Prakash M. Wadekar


Translator: As Career Opportunities and Its Importance

Umeshwari P. Patil


Data Analytics- Analysing Maggi’s Product Line Extension Strategy and Consumer Preferences using JASP

Booma Vijay Halpeth, Sandhya Kapil Thakkar


Assessment of Training Effectiveness at Paramatrix

Dr. Arjita Jain and Dr. Sandeep J. Ponde


The Evolution of Supply Chain Management and SCOR Model

Dr. Sandeep J. Ponde and Dr. Arjita Jain


Impact of Advertising on Consumer Behavior with Specific

Iftiqar Mistry and Vikas Jadhav


To Explore Different Learning Behavior Patterns in Post Graduate Students while learning Communication Skills using Andragogy Techniques

Jenefa Rao


Shareholder Value Creation Through Buyback Of Equity-An Earnings Per Share Measurement Analysis

Abhijeet Chakravarty

Guideline for Submission of Manuscript

  • The paper should be typed in MS Word in a single space.
  • An abstract should not be more than 250 words with name, address, email and affiliation(s) of the author(s).
  • Manuscripts should be of up to 5,000 – 6,000 words (A-4 size pages, main body font 12pt, single line spacing with style single line spacing with left and right margin justified.
  • Tables and figures should appear in the document near/ after where they are referenced in the text.
  • Citation and references should be as per the Harvard System. Reference list in alphabetical order of author's surnames, and chronologically for each author where more than one work by that author is cited. The author's surname is placed first, followed by initials, and then the year of publication is given followed by details of the publication. The name of the publication (usually a book or journal) appears in italics. The following examples will illustrate the style used in the journal.
  • Articles: [1] Wright, T. A. and Cropanzano, R. (2004), “Psychological well-being and job satisfaction as predictors of job
  • R and Nandy T, “Setting the house in order: Challenges faced by management education providers in India”, International Conference
  • On Globalizing Management Education: Issues and challenges for industry and academia, ITS Institute of Management, New Delhi, pp. performance”, Journal of Occupational Health Psychology, Vol. 5(1), pp. 84–94.
  • Books: Krandhi Chowk, Engineering Mechanics, Oxford University Press, New Delhi, Chapter 7, 2003.
  • Conferences: Mahapatra 206-216.
  • WebPages: “What is ethical hacking”, www.wikipedia.org, accessed on 25 June 2010.
  • Tables/ annexure should be given after references
  • Papers are accepted for publication on the understanding that these contain original unpublished work, not submitted for publication anywhere else.
  • Selected paper for publication may be edited by the editorial board if required
  • The editorial decision regarding the acceptance of an article/research paper for publishing will be communicated within 30 days. The decision of the board shall be final and binding on the authors.
  • Manuscripts may be sent to the Editorial Board by e-mail.

Chief Editor

Dr. Prashant Gundawar
NCRD’s Sterling Institute of Management Studies

Plot No.93/93A, Sector 19, Near Seawoods Railway Station,
Nerul (East), Navi Mumbai, Maharashtra 400706
Tel: 02227715308/27702282/27712335
Website: http://www.ncrdsims.edu.in/



Dr. Arjita Jain

E- mail: arjitajain@yahoo.com
Mobile:+91 9967515754


Dr. Murlidhar Dhanawade

E- mail: dr.murlidhar.dhanawade@gmail.com
Mobile:+91 9226886305

Copyright NCRD.