Welcome to Sterling Institute Of Management Studies

NCRD's Business Review 2019 (ISSN 2455-0264)

NCRD's Business Review 2019 (ISSN 2455-0264)

  • Cover Page
  • Editorial And Review Board
  • Our Inspiration
  • Current Issue
  • Guideline For Authors
  • Contact Information

Annual Online Peer Reviewed Journal


NCRD's Business Review is an annual peer-reviewed e-Journal of management. It is published by NCRD's Sterling Institute of Management Studies, Nerul, Navi Mumbai India. The Journal provides a platform for the creation and dissemination of knowledge in the areas of business management. The publication of the journal is an attempt to encourage academicians, professionals, and students to undertake research and share knowledge.


Research has been used by academicians and business professionals throughout the world to update their knowledge and skills. Research is the key to move ahead in today's competitive scenario. Large numbers of researchers are engaged in various research activities to understand and analyze the happenings in the business world. Research extends knowledge of human beings, social life, and environment. Researcher builds up the wealth of knowledge through their findings.


This e-journal tries to maintain a balance between purely research-oriented papers and those based on current practices in different areas of management. Every issue of the journal carries a mix of research papers, articles, case studies, and book reviews.


Note: No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior written permission of the publishers.


The views and ideas expressed in the research papers, articles, case studies, and book reviews are those of the concerned author(s) and do not reflect the views of editors and publishers of this journal.


All disputes are subject to NCRD,s ( Publication) jurisdiction only.

Prof. Sonu R. Khetre, Ms.Ankita Pandurang Gurav , Mr. Prashant Kisan Bhosale


Hon’ble Shri Dilip Walse-Patil


Founder Chairman
National Centre for Rural Development
President, National Federation of Cooperative Sugar Factories Ltd (NFCSF),
New Delhi

Former Speaker, Legislative Assembly, Maharashtra State
(Formerly Minister for Higher & Technical Education,
Finance & Planning, Energy and Medical Education)

NCRD’s Sterling Institute of Management Studies


NCRD’s Business Review


Annual Online Peer Reviewed Journal


ISSN 2455-0264




India’s IPO Listing Scenario and Post Listing IPO Performance with a Special Emphasis on Banking and Non-Banking Financial Companies 
Mr. Akinchan Buddhodev Sinha,  Dr. B M Singh, Dr. Manisha Singh


Self-Medication & Drug Abuse Awareness

Ms. Pramila Naik


Labour Welfare Measures at Super Power Equipments Pvt. Ltd., Navi Mumbai

Dr. Arjita Jain,   Dr. Sandeep Ponde


ICT In Pharmaceutical Care 

Prof.Brinda Sreelesh,  Ms.Sakina Iqbal H. Bikaneri


The Study on Demonetization: Boom or Bane for Indian Economy

Mr. Karan Jagadale, Prof. Abhijeet Chakravarty


Petro the Digital Currency of Venezuela

Mr. Nawaz Hamdulay


Eco-friendly Advances in Construction Technology

Ms.Ankita Bhoir, Prof Abhijit Chakravarty


Study Of Students Awareness Towards Entrepreneurship Development Programmes By Government And Innovative Approaches To Promote Entrepreneurship

Ms.Chaitali Ganesh More,  Mr.Omkar Chhatrapati Mhanere


Marketing Strategies of Hyundai Motors in India

Mr.Abhishek Vhanmore,  Prof. Vikas Jadhav, Prof. Iftiqar Mistry, Prof. Rajiv Wad


An Understanding Of Decline In Face To Face Communication Due To Technology Among Teenagers

Ms. Shubhangi Chandulal Savla, Ms. Saili Narayan Utekar


Innovative Approaches for Promoting Entrepreneurship 

Miss. Maya R. Bodke, Prof  Manoj D. Gurav,  Prof.Abhijit Chakravarty


Survey Of Mutual Funds In Marketing

Prof. Sonu R. Khetre,  Ms.Ankita Pandurang Gurav, Mr. Prashant Kisan Bhosale


Usage and Impact of WhatsApp on Youth

Ms. Shabnam Shaikh,  Prof Iftiqar Mistry

Guideline for Submission of Manuscript

  • The paper should be typed in MS Word in a single space.
  • An abstract should not be more than 250 words with name, address, email and affiliation(s) of the author(s).
  • Manuscripts should be of up to 5,000 – 6,000 words (A-4 size pages, main body font 12pt, single line spacing with style single line spacing with left and right margin justified.
  • Tables and figures should appear in the document near/ after where they are referenced in the text.
  • Citation and references should be as per the Harvard System. Reference list in alphabetical order of author's surnames, and chronologically for each author where more than one work by that author is cited. The author's surname is placed first, followed by initials, and then the year of publication is given followed by details of the publication. The name of the publication (usually a book or journal) appears in italics. The following examples will illustrate the style used in the journal.
  • Articles: [1] Wright, T. A. and Cropanzano, R. (2004), “Psychological well-being and job satisfaction as predictors of job
  • R and Nandy T, “Setting the house in order: Challenges faced by management education providers in India”, International Conference
  • On Globalizing Management Education: Issues and challenges for industry and academia, ITS Institute of Management, New Delhi, pp. performance”, Journal of Occupational Health Psychology, Vol. 5(1), pp. 84–94.
  • Books: Krandhi Chowk, Engineering Mechanics, Oxford University Press, New Delhi, Chapter 7, 2003.
  • Conferences: Mahapatra 206-216.
  • WebPages: “What is ethical hacking”, www.wikipedia.org, accessed on 25 June 2010.
  • Tables/ annexure should be given after references
  • Papers are accepted for publication on the understanding that these contain original unpublished work, not submitted for publication anywhere else.
  • Selected paper for publication may be edited by the editorial board if required
  • The editorial decision regarding the acceptance of an article/research paper for publishing will be communicated within 30 days. The decision of the board shall be final and binding on the authors.
  • Manuscripts may be sent to the Editorial Board by e-mail.

Chief Editor

Dr. Prashant Gundawar
NCRD’s Sterling Institute of Management Studies

Plot No.93/93A, Sector 19, Near Seawoods Railway Station,
Nerul (East), Navi Mumbai, Maharashtra 400706
Tel: 02227715308/27702282/27712335
Website: http://www.ncrdsims.edu.in/



Dr. Arjita Jain

E- mail: arjitajain@yahoo.com
Mobile:+91 9967515754


Dr. Murlidhar Dhanawade

E- mail: dr.murlidhar.dhanawade@gmail.com
Mobile:+91 9226886305

Copyright NCRD.