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NCRD’s Business Review 2021 (ISSN: 2455-0264)

NCRD’s Business Review 2021 (ISSN: 2455-0264)

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  • Guideline For Authors
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Annual Online Peer Reviewed Journals


NCRD's Business Review is an annual peer-reviewed e-Journal of management. It is published by NCRD's Sterling Institute of Management Studies, Nerul, Navi Mumbai India. The Journal provides a platform for the creation and dissemination of knowledge in the areas of business management. The publication of the journal is an attempt to encourage academicians, professionals, and students to undertake research and share knowledge.


Research has been used by academicians and business professionals throughout the world to update their knowledge and skills. Research is the key to move ahead in today's competitive scenario. Large numbers of researchers are engaged in various research activities to understand and analyze the happenings in the business world. Research extends knowledge of human beings, social life, and environment. Researcher builds up the wealth of knowledge through their findings.


This e-journal tries to maintain a balance between purely research-oriented papers and those based on current practices in different areas of management. Every issue of the journal carries a mix of research papers, articles, case studies, and book reviews.


Note: No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior written permission of the publishers.


The views and ideas expressed in the research papers, articles, case studies, and book reviews are those of the concerned author(s) and do not reflect the views of editors and publishers of this journal.


All disputes are subject to NCRD,s ( Publication) jurisdiction only.

Chief Editor
Dr. Prashant Gundawar



Dr. Arjita Jain
Dr. Murlidhar Dhanawade
Dr. Sandeep Ponde



Hon’ble Shri Dilip Walse-Patil


Founder Chairman
National Centre for Rural Development
Cabinet Minister of Excise and Labour Department, Government of Maharashtra
President, National Federation of Cooperative Sugar Factories Ltd (NFCSF),
New Delhi
Former Speaker, Legislative Assembly, Maharashtra State


NCRD’s Sterling Institute of Management Studies


NCRD’s Business Review


Annual Online Peer Reviewed e-Journal


ISSN 2455-0264


Volume 6, Issue 1 (Jan-Dec 2021)



Study of Best Practices Adopted by Selected Educational Institutions during Covid-19 Pandemic

Rupali Bhagat, Dr. Arjita Jain


Online Learning during Covid-19 Pandemic: Young Graduates Perspective: An Empirical Study

Akshata Sarang, Prof. Iftiqar Mistry


Influence of Facebook Advertisement on Buying Behaviour of Youth Residing in Nerul with Special Reference to Apparels

Salva Mirkar, Dr. Arjita Jain, Dr.Sandeep Ponde


The Impact of Advertising on the Purchase of Consumer Durable Products: Case Study of Youth in Navi Mumbai

Prof. Iftiqar Mistry, Dr. Prashant Gundawar


Perceptual Mapping of Selected E-Commerce Sites and Other Attributes: An Empirical Study

Prajakta Tandel, Prof. Renuka Morani


Corporate Actions- an Insight on How the Bonus Shares Impact on Net Worth of a Company w.r.t. Infosys Private Limited

Dr. Meera Hirapurkar, Dr. Prashant Gundawar


A Study on Quality of Work-life at Reliance Jio, Navi Mumbai

Janhavi Godbole, Dr. Arjita Jain


Perceptual Mapping of Selected Online Food Ordering Platforms and their Attributes: An Empirical Study

Namrata Tandel, Prof. Renuka Morani


A Study on HR Policies and Its Implementation at Deepak Nitrite Limited in Navi Mumbai

Sonali Khot, Prof. Sonu Khetre


Mutual Fund: An Evidenced Investment Approach for Investors from Pune and Mumbai

Shruti Kolhe, Dr. Meera Hirapurkar


A Study on Consumer Preference Towards Engage Deodorant at Navi Mumbai.

Simran Kaur Rayat, Prof. Sonu Khetre


Comparative Analysis of CSR Models used in Small and Medium Size Industries in India

Sameer Mohammed Hussain

Guideline for Submission of Manuscript

  • The paper should be typed in MS Word in a single space.
  • An abstract should not be more than 250 words with name, address, email and affiliation(s) of the author(s).
  • Manuscripts should be of up to 5,000 – 6,000 words (A-4 size pages, main body font 12pt, single line spacing with style single line spacing with left and right margin justified.
  • Tables and figures should appear in the document near/ after where they are referenced in the text.
  • Citation and references should be as per the Harvard System. Reference list in alphabetical order of author's surnames, and chronologically for each author where more than one work by that author is cited. The author's surname is placed first, followed by initials, and then the year of publication is given followed by details of the publication. The name of the publication (usually a book or journal) appears in italics. The following examples will illustrate the style used in the journal.
  • Articles: [1] Wright, T. A. and Cropanzano, R. (2004), “Psychological well-being and job satisfaction as predictors of job
  • R and Nandy T, “Setting the house in order: Challenges faced by management education providers in India”, International Conference
  • On Globalizing Management Education: Issues and challenges for industry and academia, ITS Institute of Management, New Delhi, pp. performance”, Journal of Occupational Health Psychology, Vol. 5(1), pp. 84–94.
  • Books: Krandhi Chowk, Engineering Mechanics, Oxford University Press, New Delhi, Chapter 7, 2003.
  • Conferences: Mahapatra 206-216.
  • WebPages: “What is ethical hacking”, www.wikipedia.org, accessed on 25 June 2010.
  • Tables/ annexure should be given after references
  • Papers are accepted for publication on the understanding that these contain original unpublished work, not submitted for publication anywhere else.
  • Selected paper for publication may be edited by the editorial board if required
  • The editorial decision regarding the acceptance of an article/research paper for publishing will be communicated within 30 days. The decision of the board shall be final and binding on the authors.
  • Manuscripts may be sent to the Editorial Board by e-mail.

Chief Editor

Dr. Prashant Gundawar
NCRD’s Sterling Institute of Management Studies

Plot No.93/93A, Sector 19, Near Seawoods Railway Station,
Nerul (East), Navi Mumbai, Maharashtra 400706
Tel: 02227715308/27702282/27712335
Website: http://www.ncrdsims.edu.in/



Dr. Arjita Jain

E- mail: arjitajain@yahoo.com
Mobile:+91 9967515754


Dr. Murlidhar Dhanawade

E- mail: dr.murlidhar.dhanawade@gmail.com
Mobile:+91 9226886305


Dr. Sandeep Ponde
Associate Professor

E- mail: emailponde@gmail.com
Mobile:+91 9930811244

Copyright NCRD.